Housefishing trend sees estate agents use AI to alter online property images

Estate agents are turning to artificial intelligence to alter online property images, making homes appear larger, cleaner, or structurally different than they actually are. While some argue the technology helps buyers visualize a property's potential, a trend dubbed 'housefishing' has sparked concerns over misleading listings. Homebuyers and industry observers note that these alterations can waste time and create unrealistic expectations. Some property platforms have strict guidelines on AI usage and have removed enhanced images, while trade groups issue guidance to encourage responsible application of the technology.