Technology

X rolls out a video clipping tool to boost engagement and attract influencers

TechCrunch · 1d ago · 1 views
X rolls out a video clipping tool to boost engagement and attract influencers

X has introduced a new video-trimming tool that lets users cut longer videos into shorter clips and post them directly to the platform. The feature includes labels linking back to original videos and connects with X's rewards program.

X has announced the launch of a new video clipping tool designed to boost influencer engagement on the platform. The feature allows users to take snippets from longer videos, add commentary, and publish them directly to X without needing external software. Every published clip will include a link back to the original source video. This update is part of X's broader effort to compete with other social media sites by supporting diverse content formats. Creators and users who post clips can also earn money through views via X's Original Content Rewards program, depending on eligibility and audience engagement levels.
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