Wendy's Updates Classic Menu Items Including Frosty And Bacon

Wendy's is testing upgrades to several popular menu items, including a richer, creamier Frosty, thicker and crispier bacon, whole-leaf lettuce, and improvements to burgers and salads. These changes form part of the chain's new "Dave's Way" turnaround strategy following a 5.7% decline in U.S. same-restaurant sales during the third quarter of 2026. A broader menu refresh is planned for 2027. Alongside the ingredient upgrades, some locations may discontinue breakfast service and remove lower-selling menu items to simplify kitchen operations. CEO Bob Wright's multi-year strategy focuses on improving the menu, marketing, restaurant operations, and digital ordering experience while giving customers better value for their money.