Technology
Viewers Struggle To Find Content Across Numerous Streaming Services
A recent survey shows that despite thousands of available options, more than half of streaming users find it harder to discover content due to platform abundance.
A survey conducted by Nielsen's Gracenote polled 3,000 video streaming users across multiple countries to understand modern viewing habits. The report revealed that over 51 percent of respondents feel the large volume of content and streaming services actually makes choosing what to watch more difficult. Participants reported spending an average of 12 minutes searching for something to watch, with nearly 47 percent taking more time than they did a year prior. Additionally, over half of users noted they frequently cannot locate which specific service or channel is broadcasting live sports events.
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