T-Mobile Hires Bryan Cranston for New T-Mix Plan Ad Campaign

T-Mobile has recruited actor Bryan Cranston to star in a new national advertising campaign promoting its customizable T-Mix plans. The 60-second commercial, titled Wake Up, debuted during Thursday Night Football on November 5 and features Cranston alongside a rooster to encourage Americans to reconsider their phone bills. The T-Mix campaign aims to challenge traditional one-size-fits-all wireless options by introducing customizable benefits called Picks. Customers can select perks such as Netflix, YouTube Premium, Apple Music, Xbox Game Pass, and Google Gemini, with the flexibility to swap eligible subscriptions every three months. The new plans start at $55, $75, and $95 per month for a single line with AutoPay, excluding taxes and fees. T-Mobile's campaign will expand across television, streaming platforms, movie theaters, and digital platforms, including Spanish-language content featuring Lele Pons.