Rugby coach Eddie Jones and his history of tactical mind games

Eddie Jones has long been known for using verbal barbs and calculated provocations in press conferences to influence opponents and set the agenda. While modern coaching styles lean more toward collaboration and connection, Jones represents an older era of demanding, all-powerful managers who aimed to dominate the sporting landscape. Speaking ahead of Japan's Nations Championship meeting with Wales, Jones explained that his mind games were partly intended to absorb pressure and build confidence for his squads, particularly when he felt English players lacked self-belief. However, his tactics sometimes crossed the line, leading to apologies and controversies throughout his career with England and Australia.