Peacock Redesigns Mobile App With Focus on Vertical Video

NBCUniversal is completely redesigning the Peacock mobile app to place a stronger emphasis on vertical video content, aiming to increase user engagement and transition the streaming service into a broader entertainment platform. Company chairman Matt Strauss noted the strategy is designed to win another hour per user each month by offering short clips of shows that might entice subscribers to watch full episodes on their televisions. Alongside vertical video integration, the app is introducing dedicated fandom hubs for franchises like Bravo and The Office, featuring short videos, mini-games, and supplemental content such as player stats for NBA streams. The overhaul also brings conversational AI search, a dynamic video player, newly introduced scripted microdramas, and a forthcoming membership rewards program. The phased rollout of the redesigned app has already begun and is expected to reach all users over the coming months. This app update arrives as Peacock achieves profitability, marking two consecutive quarters of financial gain for the streaming service.