NSW Labor party runs Instagram account disguised as independent news outlet

An Instagram account named nswnewsroom has been posting political content in the style of a media outlet, featuring breaking news formats and citations of other publications. However, the account's bio reveals it was authorized by the NSW Labor state secretary, forming part of a wider tactic used by Australian political parties to set up accounts that resemble independent news sources. Political marketing experts warn that this practice exploits significant loopholes in Australian digital and social media communication laws. Because these accounts publish unpaid content, they avoid the strict authorization requirements placed on paid political advertisements, potentially misleading voters who may not easily spot the party affiliation.