Technology
Major streaming platforms continue pushing short vertical video feeds to mimic TikTok
Streaming services like Disney Plus, Paramount Plus, Netflix, and HBO Max have introduced swipeable short-video feeds in their mobile apps, though it remains unproven if it helps subscriber retention.
Major streaming services have added swipeable feeds of short vertical videos to their mobile apps in an effort to compete with social video platforms like TikTok and YouTube for viewer attention. While executives have called short-form video critical to their future to help users discover shows or find something to watch when they have limited time, streamers have shared little data on whether these features actually keep people subscribed longer.
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