Finance
Kraft Heinz Revamps Classic Grocery Brands to Boost Slumping Sales
Kraft Heinz is updating its long-standing grocery products to attract modern consumer tastes and reverse consecutive years of declining revenue.
Kraft Heinz CEO Steve Cahillane announced that the packaged food giant is injecting investments into its decades-old brands to appeal to demands for protein and convenience. Rather than splitting the company into two businesses, leadership is focusing resources on product innovation across familiar staples. Changes include high-protein and restaurant-inspired varieties of Kraft Mac & Cheese, protein-boosted Jell-O pudding, and upcoming updates to Philadelphia cream cheese. The company aims to return to top- and bottom-line growth by the second half of 2027 following consecutive annual drops in revenue.
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