JetBlue CEO dismisses bankruptcy fears and bets on premium seats

JetBlue executives have worked to reassure investors following a sharp drop in share price driven by reports that bondholders had hired restructuring advisors. CEO Joanna Geraghty stated that the airline has no plans to file for bankruptcy and is not involved with restructuring firms. As part of its turnaround strategy, JetBlue is launching a new domestic first-class offering called BlueFirst on select leisure routes. The airline aims to leverage resilient travel demand for more expensive, roomier seating to help cover rising operational expenses and return the company to profitability.