Inside Mohamed Salah's massive impact since joining Trabzonspor

Following his unexpected transfer to Turkish club Trabzonspor, Mohamed Salah has caused a wave of adulation across the port city of Trabzon. Fans have embraced the forward with overwhelming enthusiasm, leading to immediate sell-outs of team kits and a surge in merchandise revenue that has already surpassed last year's figures within three months. On the pitch, Salah has delivered strong performances, contributing 10 goals and five assists in all competitions. His presence has driven Trabzonspor's push for the Turkish Super Lig title, as the club sits close to the top of the table after winning seven of their first 10 matches.