Fitness Band Maker Whoop Introduces a New Social Network for Health Data

Whoop has rolled out a new feature called Whoop Humans, allowing members at every membership tier to follow friends and family, share sleep and recovery data, and add comments or photos. Unlike the company's existing group-based Teams feature, Humans is designed for more intimate sharing with strict privacy controls, letting users select who views their data. The launch aligns with Whoop's broader push into medical wellness, a sector increasingly focused on older populations and preventative care. CEO Will Ahmed noted significant growth among users over 60, alongside integration with Medicare programs and various health-tracking tools. To address privacy concerns, the company stated that health alerts and medical data remain unshared, and users can toggle a stealth mode or remove followers at any time. Whoop also maintains that it does not sell member data or license it to third parties.