Technology
European Union proposes Digital Fairness Act to target online exploitation
The European Union has proposed a new Digital Fairness Act aimed at protecting online consumers from deceptive pricing, hidden influencer marketing, and addictive features like gaming loot boxes.
The European Commission published the draft Digital Fairness Act to bolster consumer protections across digital platforms, targeting practices that exploit users into spending more time and money online. The proposed rules cover various online features, including social media algorithms, AI chatbots, micro-transactions for minors, and undisclosed influencer promotions. While consumer advocates welcome the measure, some gaming organizations have criticized the proposal as unworkable and disproportionate. The draft will now undergo review by the European Parliament and the Council of the European Union before it can be enacted into law.
Powered by AI