Are costly max strength cold and flu pills better than basic painkillers?

During flu season, many people reach for costly max strength remedies containing ingredients like paracetamol, decongestants, and caffeine. However, experts note there is little difference in effectiveness compared to basic painkillers. While brand-name products often cost significantly more and are prominently displayed at eye level in stores, simpler alternatives containing just paracetamol or ibuprofen can achieve similar results for a fraction of the price.