Amazon considers cataloging global online shopping data

Amazon has reportedly developed plans for a project called the "World Product Graph," which would compile details on every product sold anywhere on the internet. The goal is to keep shoppers from leaving Amazon to do research on platforms like Reddit or Google, while also ensuring AI shopping assistants rely on Amazon's data. Internal documents indicate the project aims to fix inaccuracies in its AI shopping assistant, Alexa for Shopping. However, the realization of the project depends on how brands organize their products online, and it remains unclear if or when the plan will be implemented.